We collaborate with the International Alba White Truffle Fair by providing an integrated communication strategy that includes content creation and management for both photography and video, as well as the development of the editorial calendar. Our goal is to showcase the event in a dynamic and engaging way, through a visual narrative that highlights the uniqueness of the region's products and the experience of the fair. By focusing on storytelling, we aim to bring the traditions and excellence of the Alba Truffle Fair to a global audience.
The International Alba White Truffle Fair is one of Italy’s most renowned food and wine events, highlighting the region’s prized white truffle and local specialties. It began in 1929, initiated by Giacomo Morra as part of Alba’s Vendemmiale Festival, with the goal of promoting the white truffle alongside the region’s wines.
By 1933, the fair was officially named the "Fiera del Tartufo" and grew to include other local products. Despite a brief interruption during World War II, it expanded in the 1960s, gaining global recognition. The revival of the Palio degli Asini, a traditional donkey race, became a key feature.
Today, the Alba Truffle Fair attracts visitors from all over the world, offering truffle markets, cooking demonstrations, and exclusive truffle auctions, celebrating the cultural and culinary richness of the Langhe and Roero regions.
